Instagram is a social network with 1 billion monthly active users, raising interest for businesses seeking a platform to market their product or service. With such a large number of users on the platform, you can see why this makes a great marketing platform to reach potential customers from anywhere in the world. Many will argue why it’s crucial to bring your brand to Instagram, however, simply having an account and posting at random will not bring your business the success you want on the platform.

Entirety Marketing Enterprise provides free consultations to brands all over the world. Below are seven proven marketing techniques that help with the development of your brand, did I mention they’re totally free!

  1. Utilize the Free Instagram Tools

Instagram offers ‘business profiles’ that are similar to Facebook’s business profiles. Having an Instagram Business Profile comes with many advantages. One example is the ability to incorporate a CTA button to your post and underneath your bio. This button gives the users or potential customers a way of emailing, calling, texting, purchase or finding directions to your business.

Having an Instagram business profile also enables you to have access to analytics which they call ‘Insights.’ It gives you information about the impression and engagement data behind each post and your overall account. So, if you’re considering using your Instagram account for your brand or business, then it is advisable that you convert or change your personal profile to a business profile in order to gain access to these options. Lastly, remember that the more you understand how your viewers are interacting with your posts or content, then the better you can adjust future posts to improve engagement.

Instagram offers ‘business profiles’ that are similar to Facebook’s business profiles. Having an Instagram Business Profile comes with many advantages. One example is the ability to incorporate a CTA button to your post and underneath your bio. This button gives the users or potential customers a way of emailing, calling, texting, purchase or finding directions to your business.

Having an Instagram business profile also enables you to have access to analytics which they call ‘Insights.’ It gives you information about the impression and engagement data behind each post and your overall account. So, if you’re considering using your Instagram account for your brand or business, then it is advisable that you convert or change your personal profile to a business profile in order to gain access to these options. Lastly, remember that the more you understand how your viewers are interacting with your posts or content, then the better you can adjust future posts to improve engagement.

2. Cross advance Instagram posts.

Do you want to add new Instagram followers with the users that already know your brand through other platforms?

Post content which invites them to follow your Instagram profile across all other social media accounts that you have like Facebook, Twitter, LinkedIn, Pinterest and more. They have already followed you on other social media platforms, so they are surely interested in another way to socially connect with your brand. Take a look at Tropea Tans, a spray tan company based out of Westchester, NY and how they use their Facebook page to promote their Instagram account.

Don’t expect that your posts will reach everybody that’s connected with your brand on social media. Many individuals aren’t as active on some social networks as they are on others. Your goal should be to have your followers connected with as many of your social profiles as possible to expand your reach per post.

3. Try not to overwhelm your audience.

You should be posting regularly enough that your brand remains relevant, yet you want to refrain from posting so often that you overwhelm your followers and they end up unfollowing your account because they feel like you’re constantly in their face.

There is no magic posting formula that will work for each brand. You have to test and test until you have a general understanding of how your audience responds. (Understanding your Insights will help. And if you’re running ads, check out our this blog about Insights)

As a beginning stage, I would recommend posting once a day, rotating times of the day to discover when your most noteworthy engagement happens. At that point begin to try different approaches with more posts a day, focusing on engagement as your goal. When you locate your sweet spot, the work doesn’t stop there – because as your followers’ increases adjustments will have to happen. Remember that Post Frequency Optimization is an endless task.

4. Interact with your followers to develop trust.

When someone takes the time to leave a comment with one of your posts, take a few seconds to reply to them. A quick and simple engagement like that on your part can make a loyal customer as well as a promoter of your brand.

Likewise, incorporate ways to inspire your followers to interact with your posts. As simple as, “Mention this to your friends who will love this” can rapidly put your brand in front of a bigger audience as well as attract new followers. Since these users are being introduced to your Instagram profile through someone they know or a page they follow, there’s a bigger chance that they will convert as followers because of the trust they have towards these accounts.

5. Make use of hashtags.

Creating interactive hashtags is an incredible method to use to gain instant engagement – in fact, a post with at least one hashtag receives on average 12.6% more engagement! However, ensure you are using hashtags the right way. Due to Instagram being a photo/video sharing platform, visuals are key to success. When I consult brands on Instagram marketing I tell them to post their hashtags in the second comment (and be sure to do this immediately because the algorithm takes effect instantly). Take a look at this post by Domenico, an aspiring artist based out of New York. Notice how there is a separation between this post’s caption and the comment leaving the overall look of the post cleaner and not so spammy.


6. Reuse Content

There may come a time when you find it’s difficult to come up with enough content to address the needs of your followers, consider reusing content from other related Instagram accounts. Don’t forget to credit the original source when doing so.

Not only can you reuse content from other accounts, but you can reuse your older posts as well, this is another little trick I recommend brands use when running low on ideas for new content. I suggest reusing your older posts that did the best and remember to delete the first one after reposting.

7. Be creative with trying to connect with your audience.

Being innovative and creative with your content is a great way to connect with your followers, it’s more effective than posts that resemble advertisements screaming “BUY THIS, BUY THAT!” This car detailing company based out of Westchester, NY On Site Detailers, does a great job using creativity to spike sales.

Notice how using the post’s caption they explain what is going on in this eye-catching post. They don’t push their service on their audience, they simply say what they did for that particular job. A subtle way to market your service and using an image like that it’s sure to grab some attention.

If you would like a personalized consultation catered to your industry, please contact us via our website!

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